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Dressing for the Field at William & Son

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William & Son
34 - 36 Bruton St, Mayfair,
London
W1J 6QX

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Designed in-house and produced in the UK, William & Son’s guns & country clothing collections combine skills and techniques that have been passed through generations. The upmost attention is given to produce the brand’s knitwear and tweed garments, ensuring style and practicality for the field. Requiring over 1,000 hours of dedicated skill, William & Son bring together the best artisans to create fully bespoke shotguns. The last step of the process, the hand engraving, positions the guns as desirable objects of art.

From cashmere knitting and tweed pattern cutting to bespoke gun engraving, the company’s craftsmen demonstrate in-store, the work that goes into British fine shooting accessories.