Experiential Retail: How Luxury Brands bring Sensory Appeal to their Clients
LINLEY hosts four custodians of luxury brands for a discussion on how they uphold the sensory values of craft to their clients during the customer journey. In conversation are Laurent Feniou, Nick Crean, Lance Patterson and David Snowdon, all exploring a different sense relative to their brand. The talk is accompanied by a glass of champagne and canapés and is followed by a live music performance.
LINLEY exhibits the art of experiential retail. For London Craft Week this year, LINLEY centres on how luxury brands bring the sensory appeal of craft to their clients.
Sight, taste, smell and touch are four of a human’s primary senses. Four custodians of luxury brands discuss how they uphold the sensory values of craft to their clients during the customer journey. Laurent Feniou, MD of Cartier jewellers, talks about the role of sight; Nick Crean, Co-owner of Prestat chocolates and Chairman of QEST, discusses taste; Lance Patterson, CEO of Penhaligon’s perfume, gives an insight into smell; and, of course, David Snowdon, Founder and Chairman of LINLEY fine furniture, explores touch.
David Snowdon trained as a cabinet maker and started LINLEY in 1985 to make one-off pieces of bespoke furniture. Today, the company relies on a network of over 200 exceptionally skilled master craftsmen, from marquetry experts to upholsterers, silversmiths to saddlers, to create their renowned furniture and interiors.
To book workshops on 11th & 12th May go to: https://www.eventbrite.co.uk/e/workshop-craftsmanship-through-the-senses...