Lila Valadan’s Iranian Rugs: The Women, Their Craft and Culture
FRONT London presents award-winning rug maker Lila Valadan. Join Lila as she talks about the production of her Iranian rugs: the women who make them, the natural materials they use and the philosophy behind their craft.
FRONT London is the first handmade rug showroom in the UK to exclusively represent the world-renowned Jan Kath, Zoe Luyendijk and Michaela Schleypen. They are now honoured to also represent the award-winning Lila Valadan.
The house of Lila Valadan began in Persia, in the heart of Shiraz, known as the city of flowers, poetry and love. Lila and her family have devoted themselves over many years to creating timeless rugs that bring harmony into people’s homes.
Striving for beauty in all that they produce, Lila’s artisans – passionate Iranian women – believe in what they do. They know they are part of a national tradition.
FRONT London showcases this unique collection of rugs alongside the women’s handmade tools to create an experience – a small journey into a world where time passes gradually, where soft yellow colours are derived from the peel of pomegranate and deep browns from walnut shells.
Lila believes in skilled crafts and trades. Her artisans are never pressured for time, because creativity and passion require room and freedom. The rituals that are applied today are the same as 100 years ago – a unique handcraft that has transcended generations.