Allegra Hicks studied art and design in Milan and Brussels. She then moved to New York, working in a contemporary art gallery and assisting artist Donald Baechler. She eventually moved to London where she created her own luxury brand, getting wide and international recognition for the quality of its design of textiles and carpets.
In 1999 she designed her first caftan collection and opened her boutique in Chelsea Green. In 2010 her work became the subject of the book An Eye for Design, curated by Antonio Monfreda and published by Abrams.
She works for a number of clients and companies, most recently for The Rug Company and Made.com. Her collections are distributed in the United Kingdom and Europe by Turnell & Gigon, in the United States by Lee Jofa and in Australia by Tigger Hall.
She was awarded several prizes such as Best Wallpaper Award for Elle Decor USA and Best Fabric Design Award for Elle Decoration UK.