Helio Ascari

From humble beginnings in the tranquility of Southern Brazil via the flashy sands of Ipanama, from steel worker to modelling alongside Gisele, Helio Ascari’s life has been lived to the full. Ralph Lauren commissioned Helio’s first bicycle in 2011, inspired by the fashion icon’s Bugatti Atlantique coupe and Ascari Bicycles hit the open road.

Today, from his vast sun-lit atelier deep in Brooklyn, his life-hardened hands touch each component of every bike that proudly bears his name. This is the first time that his bicycles will be exhibited in London.