Laurent Ferrier, the emblematic figure of the brand that bears his name, is profoundly attached to the excellence of traditional watchmaking crafts. His lengthy experience in the fields of horological design, technical research and watch exteriors vividly demonstrate both his assiduity and his inventive nature.
Born in Geneva in 1946, Laurent Ferrier took completed a course at the Geneva Watchmaking School. Upon graduating, he began work in the movement prototype workshop of a prestigious watch manufacturer. In 1974, he was in charge of the creation development of a range of supremely traditional products for a venerable Geneva-based company.After 37 years of working for the same firm, he decided to found a brand dedicated to fine watchmaking. His first model was officially presented at Baselworld 2010.
“I nurtured a dream of making watches that represent my horological values: simplicity, precision and pure, uncluttered beauty. These values guide my choices in terms of both design and technical characteristics.” He develops his own watches, from conception through to production and in doing so is backed by his son Christian, a guarantee of continuity.
Laurent Ferrier takes the gamble of developing his own calibres as part of a determination to maintain independence. Far removed from the frantic quest for fancy designs or originality, he offers a return to fundamentals.