Sarah came to perfumery by an unusual route. For seven years, she organised events for the Guardian and Observer newspapers, then studied for a master’s degree in corporate strategy, going on to teach finance, research and information systems to marketing people at London Metropolitan University. From 1996 to 2010 she worked with Lush Fresh Handmade Cosmetics as their head writer.
In 2010 she wrote a novel about a problem-solving perfumer, and set about making the scents she had described in the book. Friends and family were far more interested in the perfumes than the novel, so Sarah started to make bigger batches. In 2012 she was discovered by perfume curator Lizzie Ostrom and told by Jo Fairley, entrepreneur, journalist and founder of the Perfumer Society, to drop everything and take up perfumery immediately.
Sarah’s perfumery won the EauMG independent fragrance house of the year in 2014, and fragrance of the year in 2015. Her fragrances were finalists in the Fragrance Foundation awards 2015 and 2016, and in 2017 ÇaFleurBon awarded her Independent House of the Year. In 2019, Atlante, her fragrance for The House of Sarah Baker, was a finalist in the Art & Olfaction Awards.
She chooses to keep the company small, and to hand make her fragrances in small batches of 50 to 200 bottles. She also creates bespoke fragrances for arts events, companies and individuals.